"Learning from the Kardashians:
Building a Brand in Financial Services”
A Webinar Featuring Bill Good and John Pollock

You probably did not realize that you are in the same business as the Kardashians.

Well, to some extent, you are.

John Pollock of John Pollock Financial will explain just how.

In “Learning from the Kardashians,” John Pollock will explore celebrity branding. It’s what the Kardashians do. It’s what John Pollock does. And it is what you need to do.

Plus, as you will see, you need the “backstage” to make it happen.

Look at the picture of the Kardashians.

Can you imagine the “backstage” it took to make that photo shoot happen? It took art direction, lighting, make-up, set dressing, wardrobe, hair, scheduling, limousines (celebrities do not just show up!) photo shopping, executive assistants, PR, and on and on.

Advisors Need Organization Too!

Now look at the picture of John Pollock.

The infrastructure to produce John’s hundreds of videos is different, but it is there. His website, John Pollock Financial, ranks #1 on over 300 keywords.

It’s his team, his systems, his CRM, his processes, and on and on. It’s what enables him to make a new video every day.

So what about celebrity branding?

*We live in a celebrity culture, correct?

*The very top advisors in this industry are, to a greater extent than not, celebrities.

*They branded themselves, just as the Kardashians did.

*They created an awesome infrastructure.

*That infrastructure enables their backstage team to flip the switches. The lights come up.

You are the celebrity.

We are your backstage. You decide to produce an event.

Our infrastructure makes it happen.

Listen to John Pollock and then:

Sincerely,

Bill Good

Chairman