BGM is Turning 40 | Bill Good Marketing

BILL GOOD MARKETING IS TURNING 40 THIS YEAR

AND WE’RE GIVING THE GIFTS TO YOU

For 40 Years and Counting

For forty years, Bill Good Marketing has helped advisors double their production or work half as much. We do that through the Bill Good Marketing System, which enables advisors to improve their client marketing, boost their prospecting, and simplify their practice. We do that through the thousands of marketing letters, campaigns, and strategies we’ve developed over the decades.

This year is set to be one of our biggest ever – because we’re releasing more new marketing content than ever before.

Here’s a brief glimpse at just some of the things we have on tap:

New Marketing Campaigns

  1. The Empowering Women Campaign is for advisors who want to market to women, especially widows and divorcees.
  2. The Client Awareness Campaign is to help advisors educate their clients on all the things they do for them. This is a great way to find new assets, generate more business, solidify relationships…and ensure your clients never have cause to look somewhere else for financial advice.
  3. The Business Transitions Campaign is for targeting business owners who may be retiring or selling their business in the next few years.
  4. The HNW Investor Campaign is perhaps the first of its kind: a campaign designed to help you get in front of high net worth investors, perhaps the most desirable (and difficult) market of all.
  5. The DIY Campaign is for educating “Do It Yourselfers” on all the reasons they need professional help to achieve their financial goals. This campaign is designed for areas that have proven resistant to other forms of prospecting.

New Marketing Strategies

  1. New “DOL-proof Documentation Strategy” to help you both survive and thrive under the new Fiduciary Rule enacted by the Department of Labor.
  2. New “Strategic Partner Strategy.” This is a step-by-step document that will help you identify, meet with, develop, and get the most out of Strategic Partners. The end result? More referrals
  3. New “Mastering Mass Mail Strategy” to help you create state-of-the-art mass mail campaigns, if that’s what your prospecting strategy calls for.
  4. New “Developing Connections Strategy”. Have you ever wondered if there was a way to turn your social connections and business contacts into clients without coming across as solicitous? This strategy will show you how.
  5. The DIY Campaign is for educating “Do It Yourselfers” on all the reasons they need professional help to achieve their financial goals. This campaign is designed for areas that have proven resistant to other forms of prospecting.

New Marketing Messages (for keeping in front of clients and prospects)

  1. Our Retirement Resolutions and Understanding Your 401(k) letter series are both for pre-retirees
  2. Our Shakespeare on Finance series borrows wisdom from the Bard himself, and applies it to financial planning
  3. 24 new messages for social connections and business contacts
  4. 15 new holiday messages
  5. Dozens of new educational and handholding messages released throughout the year

New Educational Webinars for our clients

  1. How to become a “Trusted Advisor”
  2. How to become “Sole Provider” for each of your clients…one asset at a time
  3. How to improve your selling skills
  4. How to improve your time management
  5. How to get referrals without asking
  6. How to turn client heirs and beneficiaries into clients themselves

This is just a small selection of what we have coming out this year. Take it from me: you don’t want to miss out on becoming a subscriber of the Bill Good Marketing System, because that will mean missing out on all the new campaigns, strategies, and marketing content we’re releasing in 2017.

Remember:

Your job is to provide investment advice and outstanding service to your clients.

My job is to produce everything you need to grow your business.

You and me: a great team

You do your job and I’ll do mine. Together, let’s make 2017 the year we realize the promise of my System: doubling your production or working half as much.

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