The one type of seminar invitation you should avoid at all costs

If you hold seminars, there’s one type of invitation you should avoid at all costs

Poking through my email this morning, I saw a seminar invitation a client had sent us. It’s pulling about .25%. It took about 15 seconds to see what’s wrong with it.

It’s a POSTCARD.

Gasp.

I have seen a long, tearful chain of failed postcard invitations.

avoid postcard invitations

The last one was sent by a client who had booked a big room in a downtown hotel for a new product event.  The product had been designed just for them.  I begged and pleaded: DO NOT SEND A POSTCARD INVITATION.

12,000 went out the door. Six people accepted. Event canceled.

If you want to do a postcard invitation, here is what you should do instead:

  1. Cancel the postcard mailing.
  2. Write me a check for the amount you were going to spend. Send me the check.
  3. I will cash it and spend the money. I will be better off. You will not be worse off. So there will be a net social gain.

RESIST TEMPTATION.

DO NOT USE POSTCARD INVITATIONS.

 


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