Poking through my email this morning, I saw a seminar invitation a client had sent us. It’s pulling about .25%. It took about 15 seconds to see what’s wrong with it.
It’s a POSTCARD.
Gasp.
I have seen a long, tearful chain of failed postcard invitations.
The last one was sent by a client who had booked a big room in a downtown hotel for a new product event. The product had been designed just for them. I begged and pleaded: DO NOT SEND A POSTCARD INVITATION.
12,000 went out the door. Six people accepted. Event canceled.
If you want to do a postcard invitation, here is what you should do instead:
- Cancel the postcard mailing.
- Write me a check for the amount you were going to spend. Send me the check.
- I will cash it and spend the money. I will be better off. You will not be worse off. So there will be a net social gain.
RESIST TEMPTATION.
DO NOT USE POSTCARD INVITATIONS.
