Five steps financial advisors must take to double their production

Five steps you must take if you want to DOUBLE your production

Do you want to grow your business?  Do you dream of a DOUBLE?  Then there are five steps you must take.

In all my decades of helping advisors grow, just about every advisor who ever completed a double (most within 2-3 years) did AT LEAST three of these five things.  

And I’m going to cover them all in this week’s webinar.  

How to Double in Five Steps
A webinar for advisors who truly want to grow

Wednesday, February 28
11:00am ET
Click Here to Register

Thursday, March 1
4:00pm ET
Click Here to Register

The Five Steps to a Double

Step #1: Create a Prospecting Strategy that WORKS 

Prospecting has always been important, but these days, it’s more important than ever.  Why?  It all has to do with FEE COMPRESSION. 

Fees have been trending down for some time now.  Sure, robo-advisors and companies like Vanguard have been racing to the bottom for years.  But now, thanks to the DOL, there are tens of thousands of people who NEVER converted to fees who now have to do so.  That means more people chasing fee income, which in turn results in lower fees. 

The solution?  I’ll give you a hint: It doesn’t have anything to do with creative fee structuring, pricey technology, or revamping your business model. 
It has everything to do with PROSPECTING. 

On this webinar, I’ll show some numbers to give you an idea how many fee-based assets you MUST bring in to keep the hated wolf from the door and what the BEST ADVISORS are doing to generate new clients in 2018.

Step #2: (Re)Learn How to Sell

These days, no one teaches rookies how to sell…and seniors forgot what they once knew.

In the financial services industry, the ability to SELL is going the way of the dodo – extinct. 

Now, when I talk about selling, I don’t mean advisors should return to the old days of selling mutual funds and annuities.  Those days are going extinct, too.  I mean the ability to sell YOURSELF.  Your services, your expertise, your brand.  YOU. 

Some time over the last decade, new advisors stopped getting sales training, and veteran advisors stopped thinking it was important. 

Well, I have news for you: Selling is important!!  To bring in your required AUM goal, you have to do more than just hope people will show up at your door and hand you money.  You have to persuade someone to become a client. It’s called selling.

The solution?  Improve your sales process.  On this webinar, I’ll give you a few simple tools that can have a DRAMATIC impact on your closing ratio. 

 Step #3: Differentiate Yourself

Robo-advisors.  Online discount brokerage firms.  Even computer-driven index funds.  Nowadays, advisors face more competition than ever in the form of new technology.  Competition that can quickly gobble up potential clients and their assets. 

The solution is simple, though not necessarily easy.  To succeed, to grow, to DOMINATE your market, you must INCREASE THE VALUE YOU PROVIDE – and just as importantly, the CLIENT PERCEPTION of that value.  In other words, you have to differentiate yourself from all competition, both in style and substance. 

On this webinar, you will learn the three identities you must build in the minds of your clients and prospects that ensure client loyalty, more assets, and more referrals. 

Step #4: Protect Your AUM from the Grim Reaper

Your baby boomer clients are starting to die. 

You know what happens.  When Bob dies, unless you have a relationship with Liz, she will take the money and put it where her kids tell her.  Then when she dies, it’s gone, isn’t it?

Those are your assets, flying to your competitors. 

So ask yourself:

Are a substantial percentage of your clients retired?

Could a good percentage of them pass away within the next ten years?

Are you planning on staying in business for at least another decade? 

If you answered YES to any of these questions, this is UNQUESTIONABLY a threat you face.  The solution?  Start turning clients’ heirs into clients themselves – now!  The good news is that I have developed and refined a strategy specifically to help advisors do this.  

On this webinar, you will learn what to do NOW to step asset losses later.

Step #5: Create a SMART Succession Plan

Too often, I’ve seen advisors strangle their own income because their succession plan was a mess, or because they had no plan at all.  Thousands, sometimes millions of valuable dollars go down the drain because advisors either don’t have a successor in place, or have a lousy, untrained one. 

On this webinar, you’ll learn the basics of creating a strong succession plan and how that can have a major impact on the growth of your business. 

How to Double in Five Steps
A webinar for advisors who truly want to grow

Wednesday, February 28
11:00am ET
Click Here to Register

Thursday, March 1
4:00pm ET
Click Here to Register

If you want to double your production, it’s CRITICAL that you implement as many of the above steps as possible.  This isn’t just based on some theory – it’s based on seeing first hand what the top advisors do to grow.  So don’t miss this very important webinar.  By the end, you’ll learn techniques that will help you:

  • Generate a LOT more prospects than you are probably getting right now
  • Close more of the prospects you see
  • Safeguard the precious assets already under your management

Most importantly, you’ll learn the five steps you must take to DOUBLE YOUR PRODUCTION. 

Special Bonus – The Goody Basket

By attending this webinar, you’ll also receive access to a “goody basket” I’ve prepared containing resources to help you double. 

Free information that can help you grow?  Free resources that can help you secure your income? 

Isn’t that worth an hour? 

 Then join me for:

How to Double in Five Steps
A webinar for advisors who truly want to grow

Wednesday, February 28
11:00am ET
Click Here to Register

Thursday, March 1
4:00pm ET
Click Here to Register

I look forward to seeing you on the webinar!


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