Bill Good Marketing

How to get Referrals without asking

Top Marketing Coach, Bill Good, Reveals the Secrets

Do you want

MORE referrals?

Of course.

Are you TIRED of that awkward moment that comes after asking for a
referral…which inevitably leads to nothing?

Would you like to LEARN a better way to get MORE referrals WITHOUT asking?

Bill Good
Founder & Chairman
BILL GOOD MARKETING

Back in the 1990s, Bill became the first sales manager in world history to tell his sales team, “Quit asking for referrals. It’s killing us.” No sales manager, coach, or guru has ever told you that, did they? Let me be the first.

Since that time, he’s coached thousands of advisors to quit asking for referrals. Many have taken that advice. They implemented what he taught. And they enjoyed success beyond even what Bill had envisioned.

In this webinar, you will learn:

  • Why you should almost never ask for referrals
  • What the one exception to the “don’t ask” rule is
  • How to increase the number of unsolicited referrals you get every month
  • How to thank clients for their referrals, and in the process, develop more referrals

Bill will also teach you how to:

Get your clients to think of you first. Face it: if you are like the average advisor, at least 40% of your clients have another advisor. To get more than your fair share of referrals, your clients have to think of you first whenever they are in a social situation where a financial advisor referral is appropriate. Bill will show you how to make sure you are the primary advisor in your clients’ minds.

Close the gap. You have had countless clients tell you, “I referred you to a friend.” But the friend never called. That’s the referral gap, the difference between the number of clients who refer you and the number of referrals you actually receive. The gap is staggering – as many as 20% of your clients, when surveyed, say they have provided a referral in the last 12 months. But did you get that many? Probably not. You probably got closer to 3%. If so, 17% is your referral gap. In this webinar Bill will show you how to close that gap.

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