Seminars Are Back! - Bill Good Marketing

Seminars Are Back!

Matt Hicken, AAMS®
Sr. VP of Client Success

Ryan VanSickle
Director of Advisor Development at Leading Response™

How to leverage what’s working NOW
to grow your business

with special guest Ryan VanSickle from Leading Response

Prospecting through the COVID era has been interesting, to say the least.  Advisors across North America have been leveraging every remote prospecting strategy to keep their pipelines full. Some with success, others not so much.

One prospecting strategy that works consistently is seminars. Then social distancing put a damper on those for a while.  But now, with the last two states, California and New York, lifting restrictions, we can officially say that SEMINARS ARE BACK!

And guess what?  They’re already working!

For example, take one advisor in Wisconsin. He recently started giving seminars again.

His results?

Response Rate: 0.81% (this may seem low if you’ve never given seminars before, but it’s actually a very solid number)
Number of Post-Seminar Appointments Set: 25
New Clients So Far: 5
Average # of New Assets Per Client: $1.3M

Here’s another advisor in Florida who’s doing even better:

Response Rate: 1.39% (amazing!)
Number of Post-Seminar Appointments: 27
New Clients So Far: 6
Average # of New Assets Per Client: $2.1M

And these are just two examples!

Unfortunately, with seminars, there’s good news and bad news. 

The bad news is that this window may be relatively short. It won’t be long before more of your competitors catch on to the fact that seminars are working again. Which means you don’t have long to get organized, or experiment with different seminar tactics. You need to hit the ground running now.

The good news is, to help you fine-tune your newly (re)launched seminars and make your second half of 2021 stellar, we held a webinar on what’s working for seminars right now

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