- May 13 - 14, 2027
- Salt Lake City, Utah
What if two days could transform every part of your business?
Now it can. Only at AdvisorCon.
Double your production. Work half as much.
Building a business that lasts.
Nearly 50 years ago, our founder, Bill Good, retired. It lasted a weekend. That Monday he started his own company, and it’s still here. On May 13 and 14 we’re celebrating five decades of his work in Salt Lake City, where it all started, and showing you how to build a practice that keeps going after you step back.
Dates
May 13-14, 2027
Location
Salt Lake City, UT
What is AdvisorCon?
The Ultimate Conference for Financial Advisors
AdvisorCon is Bill Good Marketing’s conference for financial advisors and their teams. For two days, you learn from financial advisors who’ve already built what you’re working toward. The sessions are specific: real numbers, real choices, not vague advice you forget on the flight home.
AdvisorCon covers the whole business: finding new clients, your brand, day-to-day operations, your team, client service, and planning for who takes over one day. Some of it is brand new. Some has worked for fifty years. This year is the fiftieth, back home in Salt Lake City, and you’ll leave with a plan you can use on Monday.
Grow
Step into tactical sessions designed specifically for financial advisors. Learn proven strategies to attract high-net-worth clients, streamline your operations, and scale your business—without burning out. Leave with practical tools, templates, and a growth plan you can implement the moment you’re back in the office.
Connect
Surround yourself with advisors, marketers, and practice management pros who are building the kind of business you want. From hallway conversations to after-hours events, AdvisorCon is where real relationships (and referrals) begin.
Get Inspired
Hear from top producers, industry veterans, and disruptive thinkers who’ve been in your shoes—and found a better way. Through candid keynotes and tactical deep-dives, you’ll discover what’s actually working for firms like yours right now.
Enjoy
From mountain views to the grand comfort of The Grand America, AdvisorCon 2027 in Salt Lake City blends serious learning with a 50th-birthday celebration you won’t forget. This is your chance to recharge, refocus, and reconnect with why you love this business in the first place.
What to Expect at AdvisorCon 2027
Hyper-Focused Speeches
Be captivated by the stories, successes, and strategies from top advisors who have not just reached the peaks of success but have set new ones. Each presentation is crafted to ignite your passion and equip you with transformative strategies that can be the catalyst for your business’s breakthrough.
Interactive Q&A Sessions
This is where your path to success gets personal. Pose your most pressing questions to those who’ve navigated the journey and emerged victorious. These sessions offer unparalleled access to tailored advice and insights, helping you decode the success strategies of the industry’s best.
Networking Opportunities
Forge lasting connections in a community where every handshake holds the promise of new partnerships, collaborations, and friendships. These networking moments are your chance to build a support network with those who understand your journey and share your drive for excellence.
Speakers
Join us as the best practices of industry titans are revealed live.
Hear from top producing advisors, operational geniuses, and the sharpest minds across the industry, all on one stage.
Frantz Widmaier
Frantz Widmaier
Drew Barlow
Drew Barlow
Damon Adcock
Damon Adcock
TBA
To be Announced...
Bill Good
Bill Good
Scott Ferguson
Scott Ferguson
Antoine T. Williams
Antoine T. Williams
TBA
To be Announced...
... And more to be announced soon!
Ed Blumenthal
Ed Blumenthal
Greg T. Clifton
Greg T. Clifton
Tina M. Lagrow
Tina M. Lagrow
TBA
To be Announced...
Why Attend?
Embrace Real-Time Success Strategies
Embrace the opportunity to revolutionize your approach and elevate your practice with insights and strategies that are defining the success of today’s top advisors. Here’s why AdvisorCon 2027 is an unmissable event:
All eyes on AdvisorCon.
Get a glimpse at the excitement, community stories, and can’t-miss moments from AdvisorCon. Tag #AdvisorCon for the chance to be featured.
For Advisors & Staff
Need to convince the boss? We've got you.
Want to attend AdvisorCon 2027, but need a yes from your firm or your advisor first?
Download a ready-to-send email template that lays out the value, the cost, and the business case, so all you have to do is fill in a few blanks and hit send. There’s one for advisors and one for staff.
Tickets
What are you waiting for?
Hear from top producing advisors, operational geniuses, and the sharpest minds across the industry, all on one stage.
Advisor + Staff
$3,800
$2,795
Early bird discount!
For an advisor bringing one team member. The best value, and the way most firms come, so you and your staffer learn the same plays and leave ready to run them together.
Advisor
$1,999
For advisors and firm owners. Two days of specific, tested strategy from advisors who are growing faster and working fewer hours.
Staff
$1,395
For the people who keep the practice running: client service, operations, and marketing staff. Dedicated sessions built for your work, plus team members speaking from the stage.
AdvisorCon 2027 · The 50th Anniversary
Fifty Years of Building Something That Lasts
What started with one man and a big idea has grown into fifty years of helping advisors build businesses that last. This May, come see what Bill built, and learn how to build it in your own practice.
