AdvisorCon Travel
Come to Grow. Stay for the View.
AdvisorCon 2027 is your chance to step away from the day-to-day and focus on building the business, and the life, you really want. With a major airport ten minutes from the hotel, direct flights from almost everywhere, and the mountains right at the edge of town, there’s nothing between you and the growth you’ve been after.
Discover the Magic of Salt Lake City, UT
Where the City Meets the Mountains
Welcome to Salt Lake City, a walkable downtown with the Wasatch Mountains rising right behind it. As the host city for AdvisorCon 2027, and the city where Bill Good Marketing got its start, Salt Lake City is the fitting home for our 50th anniversary.
It’s a rare place. You can spend the morning in a session, grab lunch on Main Street, and be standing in a mountain canyon before dinner. Downtown’s grid makes it easy to get around on foot, with each block running about an eighth of a mile. Clean, easy to navigate, and framed by some of the best scenery in the country, it’s a backdrop built for learning, connecting, and clearing your head.
Travel Made Easy
For USA Teams
Getting to Salt Lake City is simple. SLC is a major Delta hub served by thirteen airlines, including Alaska, American, Southwest, United, JetBlue, and Frontier. No passports, no international hassle. Book a flight or load up the car and get ready to grow.
For Canadian Teams
We’re glad to welcome our Canadian friends. Air Canada serves SLC, so just bring your passport for entry into the U.S. and enjoy everything Salt Lake City and AdvisorCon have to offer.
Pro tip: check your passport expiration early, and book your flight in advance for the best rate.
Easy and Affordable Flights to Salt Lake City
Your Road to AdvisorCon Starts Here
Salt Lake City International Airport (SLC) is one of the easiest big-city airports in the country to use, and it’s close. The airport sits about five miles from downtown, so you can be at The Grand America roughly ten minutes after you land.
Plan Your Trip to AdvisorCon
- Average Transportation Rates (Airport to Hotel) :
- $20.00 avg.
- $20.00 avg.
- $20.00 avg.
Taste the Flavors of Salt Lake City
A Food Scene Worth the Trip
Salt Lake City surprises people. The downtown food scene runs from upscale steakhouses and handmade-pasta Italian spots to bright Mexican kitchens and fresh sushi. Ask a local about Red Iguana for Mexican, or head ten floors up to The Roof for Temple Square views and Utah classics like reimagined funeral potatoes and honey-drizzled desserts.
Whether you’re grabbing coffee before the first session or sitting down for a long dinner with your team, every meal is a chance to connect and recharge. Come hungry, and try the fry sauce at least once while you’re here.
When the Sessions Wrap
Rooftops, Breweries, and Easy Nights Out
When the day’s learning ends, downtown is a short walk in any direction. The rooftop scene comes alive at spots like The Green Pig and Van Ryder, and Fisher Brewing draws a good crowd. Toast the day’s wins with your team, find a quiet cocktail bar, or take an evening stroll. City Creek Center sits across from Temple Square with more than 100 shops and restaurants, an open-air creek, and hourly fountain shows.
Whether you’re grabbing coffee before the first session or sitting down for a long dinner with your team, every meal is a chance to connect and recharge. Come hungry, and try the fry sauce at least once while you’re here.
Reach the Mountains in Minutes
The View That Makes This City Different
This is the part no other conference city can match. The canyons start just outside downtown, so you can trade the conference floor for a mountain trail in about half an hour. Ten major ski resorts sit within an hour of the airport, and five national parks and dozens of state parks are within reach if you decide to stretch the trip into a long weekend. In spring, the canyons are open for hiking and scenic drives, with the peaks still capped in snow.
Whether you build in an early-morning hike or just take in the view from your room, the mountains are a reminder of exactly the kind of thing AdvisorCon is about: building a business that gives you the room to enjoy them.
All eyes on AdvisorCon.
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Tickets
What are you waiting for?
Hear from top producing advisors, operational geniuses, and the sharpest minds across the industry, all on one stage.
Advisor + Staff
$3,800
$2,795
Early bird discount!
For an advisor bringing one team member. The best value, and the way most firms come, so you and your staffer learn the same plays and leave ready to run them together.
Advisor
$1,999
For advisors and firm owners. Two days of specific, tested strategy from advisors who are growing faster and working fewer hours.
Staff
$1,395
For the people who keep the practice running: client service, operations, and marketing staff. Dedicated sessions built for your work, plus team members speaking from the stage.
AdvisorCon 2027 · The 50th Anniversary
Fifty Years of Building Something That Lasts
What started with one man and a big idea has grown into fifty years of helping advisors build businesses that last. This May, come see what Bill built, and learn how to build it in your own practice.
