Bill Good Marketing

Marketing Simplified. Results Amplified.

High-quality, compliance-friendly market updates, holiday messages, infographics, and newsletters that people actually want to read (and share with friends and family). All sent for you, every week of the year. 

Trusted by
Top Companies

The only marketing solution you need to…

Stand Out From
the Rest

Presence positions you as both an expert financial professional in your field and a person who truly cares about your clients and your community.

The result: In a sea of lookalikes all selling the same thing, you stand out as the one financial advisor who’s here to help.

Always Be Top of Mind with Potential Clients

With timely, valuable content sent every week, prospects will always think of you first the moment they need financial advice.

The result: More first appointments, lower unsubscribe rates, and an increase in assets under management!

Turn Ideal Clients into
Raving Fans

With engaging, must-read market commentary and warm, can’t-wait-to-share-this holiday messages, your current clients will look forward to hearing from you, knowing it will be both helpful and interesting to them.

The result: More assets, more referrals, more business development opportunities, more everything. 

Save Time for
Financial Advice

Presence is a completely done-for-you service that can handle ALL your marketing strategies, including your emails, your monthly drip, and even your social media marketing.

The result: You and your team can focus less on promoting your financial services to clients and prospects, and more time meeting with them. And you can track this result in your bottom line!

“I think any financial advisor, anywhere, is being penny-wise and pound-foolish if they do not get with Bill Good Marketing.

The price is worth it for the content alone. Every time I think, ‘We need to send something to our clients on this,’ a message appears in our inbox the next day and the clients love them.

It’s the easiest way in the world to make yourself look smart.”

B.H. | Pennsylvania, USA

Featuring Content Your Clients & Prospects Will Love to Read (and Share)

Bill Good Marketing has been providing content to financial advisors for over 30 years…far longer than anyone else in the industry. Our words have helped thousands of advisors grow even during the worst periods of market volatility, including post- 9/11, the 2008 financial crisis, and the 2020 COVID crash. That’s because our content is always timely, always conversational, and always heartfelt. All designed to get your clients and prospects to feel impressed, grateful, inspired and confident. All designed to get your clients to see that you are an expert advisor, a good citizen, and a trustworthy, caring individual.

All designed to make you the financial advisor they trust to help them get where they want to go.

With Presence, your clients and prospects will receive…

Timely Market Content

Whenever extreme volatility strikes, or there’s major news out of Washington, investors need to be told what’s going on – and quickly.

With the content marketing strategy included with Presence, your clients and prospective clients will get the headlines explained within 24-48 hours, in a way that’s easy to understand and builds confidence. Clients will sleep easier knowing you’re always at the wheel, while prospects will increasingly turn to you for guidance and support.

Content That Moves and Inspires

With Presence, your clients and prospects will get heartwarming messages for every major holiday, including New Year’s, Martin Luther King Jr. Day, Valentine’s Day, Presidents Day, Mother’s Day, Memorial Day, Father’s Day, Independence Day, Labor Day, Thanksgiving, and Christmas. And we’re not talking basic “Season’s greetings!” emails. We’re talking stories and messages that inspire.

Messages that show you’re not just a good advisor, but a good person. Messages that get printed out, shared around the dinner table, or even read aloud in church. Messages that build trust.

Emails That Educate and Impress

These days, there are lots of digital marketing providers with educational material – but it’s all high on slickness and low on substance.

Our content – including market recap messages, infographics, social media posts, targeted email newsletters for pre-retirees, and more – not only educates but demonstrates that you are the premier expert in your field. 

Content Marketing That
Creates Opportunities

Ultimately, there’s one thing you want: More business.

Whether you want to target business owners or high-net-worth, Presence helps you get people to a “tipping point” where they decide it’s time to take action or get help with specially-crafted “Call to Action” messages that generate second opinion requests, reviews, and referrals. And from your existing clients, you might be surprised to find there are more assets to move under your management.

How it Works...

With Presence, you get a carefully-calculated Financial Advisor Marketing Plan every quarter that details your content strategy. You can see what emails will go out each week. If you are on Presence +, you’ll be able to preview the letter we’ve chosen to send. And if we are also managing your social media platforms, we’ll tie it all together with posts that will continue to build brand awareness.

And these aren’t just marketing ideas that look interesting but produce no results. Thanks to our thirty years’ worth of building effective marketing strategies based on data and experience, we can segment your lists into an ideal target market, manage your subscribers, craft your subject lines, and schedule all your market recap messages, newsletters, infographics, feel-good holiday messages, and CTA messages (call to action) for their optimal time, ensuring the highest open rates, maximum clicks, best engagement, and greatest impact.

Whenever there is major volatility or critical news that could impact the markets, we will adjust your plan on the fly to get a special “handholding” message out to your email recipients within 24-48 hours.

Stay Top-of-Mind with One-Click Approvals

Our service is “Done-for-You”, which means we create an effective marketing strategy that is designed to grow your business.

Then we implement it! We do all the planning, design, and delivery so all you have to do is click and approve. If you need to make any changes, that’s really easy too! 

Track Your Marketing Results with Ease

We keep tabs on how your campaigns are performing, digging deeper into metrics and conversion rates to make smarter decisions for your future email marketing efforts. In addition, you will have access to the reporting you need to view the results of each campaign. In this way, we can ensure your lead generation efforts are bringing in what you need to grow your business at the pace you want.

“Bill Good Marketing contains the best collection of content in one place.

The special event messages are a big hit with my clients!

Using them definitely saves me time, as I would never be able to write all the messages that Bill Good has given me!”

W.K. | South Carolina, USA

Maximize Your Marketing ROI with Presence

Unlock substantial savings by bundling our email, social media, and direct mail services. Contact us to discuss bundle offers tailored to your needs.

*Exclusive discounts available for our BGM clients; If you are a member of the BGM System be sure to contact our team.

Yearly Monthly

Presence

Done-For-You Email Marketing

$4200

/year - plus $150 setup

Experience the power of cutting-edge email marketing without lifting a finger. Let us do the heavy lifting, so you can enjoy a stress-free journey to increased engagement and conversions.

*Price per Financial Advisor

Presence +

Done-for-You Email + Direct Mail

$6700

/year - plus $350 setup + postage

Unlock the potential of impactful direct mail campaigns without the hassle. We take care of every detail, ensuring you a seamless route to tangible results and satisfied clients.

*Price per Financial Advisor

Social Media (Add-On)

Done-for-You Social Media

$2400

/year - plus $100 setup

Dive into the world of engaging social media content without the daily grind with Presence. Entrust us with the crafting and posting, and watch your online presence soar stress-free.

*Price per Financial Advisor

[All-in-One] Presence

[Email] + [Direct] + [Social] Presence

$9100

/year - plus $450 setup + postage

Seamlessly harness the power of social media, direct mail, and email marketing.

We manage every detail, all while you enjoy the growth stress-free.

*Price per Financial Advisor

Presence

Done-For-You Email Marketing

$375

/month - plus $500 setup

Experience the power of cutting-edge email marketing without lifting a finger. Let us do the heavy lifting, so you can enjoy a stress-free journey to increased engagement and conversions.

*Price per Financial Advisor

Presence +

Done-for-You Email + Direct Mail

$575

/month - plus $500 setup + postage

Unlock the potential of impactful direct mail campaigns without the hassle. We take care of every detail, ensuring you a seamless route to tangible results and satisfied clients.

*Price per Financial Advisor

Social Media (Add-On)

Done-for-You Social Media

$200

/month - plus $100 setup

Dive into the world of engaging social media content without the daily grind with Presence. Entrust us with the crafting and posting, and watch your online presence soar stress-free.

*Price per Financial Advisor

[All-in-One] Presence

[Email] + [Direct] + [Social] Presence

$775

/month - plus $600 setup + postage

Seamlessly harness the power of social media, direct mail, and email marketing.

We manage every detail, all while you enjoy the growth stress-free.

*Price per Financial Advisor

Save with yearly!

Got questions? Want to bundle?

Want a digital marketing strategy that includes online ads and SEO?

Schedule a call with one of our experts in Financial Advisor
marketing strategies, or call 888-495-7303.

Live

April 23, 2024

Sign up for our upcoming webinar!

Join us on April 23, 2024, for “The Seminar Success Zone” webinar, where you’ll learn to transform your seminars into powerful magnets for High-Net-Worth clients, featuring strategies from crafting irresistible invitations to mastering follow-ups—all designed to significantly boost your business and outpace your competitors; register today and turbocharge your growth!

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