Bill Good Marketing

OUR ARTICLES

OUR TIPS FOR BECOMING A MASTER MARKETER​

Prospecting

If you’ve been in the industry for any period of time, you know the drill: more referrals, more success. But the age-old advice of simply asking for referrals often feels outdated and uncomfortable. And you’re definitely not alone if you’ve ever thought there must be a better way…

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Prospecting

As a financial advisor consultant, the question I’m most frequently asked is some form of… “What are other advisors doing to get new clients?” Or the ever popular… “How do I get more high net worth investors as clients…

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Client Marketing

As a financial advisor, you’re in the business of cultivating prosperity—not just for your clients, but for your practice as well. You’ve mastered the art of wealth management and financial planning, but let’s face it, there’s one puzzle that often seems hard to solve: attracting new clients…

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Client Marketing

Imagine a reservoir of untapped potential, a wellspring of new clients ready to be welcomed into the fold of your financial advisory services. In our 40+ years of coaching and assisting financial advisors to double their production, we’ve found a truth that’s often overlooked: the most poten…

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Prospecting

Every financial advisor wants it. Most in the financial services industry never get it. Those who do are recognized as the top producers at their firms. Of course, we’re referring to creating a marketing funnel that produces predictable results month after month. If that’s what you want…

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Practice Management

Years ago, I had an amazing epiphany about financial advisors and the essence of team building in wealth management, “No financial advisor makes it to high seven figures without a team.” And further, “A financial advisor and one assistant don’t make a team. The minimum team size is advisor, assistant, and part-time computer operator…

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Digital Marketing

In the ever-evolving landscape of the financial services industry, one truth has become self-evident: social media is not just a playground for personal exchanges anymore—it’s a pivotal battleground for the hearts and minds of prospective clients. As financial advisors, it’s time to embrace this digital shift with open arms and astute strategies.

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Digital Marketing

Navigating the world of LinkedIn can be quite an adventure for financial advisors. Think of it as your digital playground, where connections, influencers, and prospects mingle. It’s not just about throwing your name out there; it’s about crafting a presence that resonates with LinkedIn users, turning your profile into a lead generation powerhouse…

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Best Practices

One of the monumental challenges advisors face in this business is making enough time for clients, prospects, administrative functions, and everything else that needs to get done. So, without any doubt, an advisor’s most valuable resource is their time. As an advisor, your time is worth $25 a minute. (Yes, you read that right…

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Prospecting

Do you ever find yourself pondering what differentiates an average financial advisor from a true industry authority? It isn’t just their experience, years in the field, or a long list of clientele. It’s where they focus their efforts: their niche. Today, we are going to pull back the curtain on a secret weapon that many top-performing advisors have in their arsenal: Niche Specialization…

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Digital Marketing

Let’s talk about how content marketing is a game-changer for you, the financial advisor, in this always-online world. Think of it this way: it’s not enough to just show up online; you’ve got to stand out, make a real connection with your audience, and be that go-to person for trusted financial advice. For you, mastering content marketing isn’t just a good idea—it’s essential…

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Prospecting

Remember when marketing was all about print ads, direct mail, and cold calls? Some of these traditional marketing techniques are still effective to this day. Personalized letters, in particular, are one of the highest ROI channels we’ve seen for financial professionals to date. That said, a lot of these methods are only usable in very specific cases now – they’re not as effective for many reasons…

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Client Marketing

Building your client base is a process that never ends. Even if you have a full roster at the moment and are fully satisfied with the clients you’re serving, you still need to do prospecting to grow your advisory practice.
The best time to prospect is when you don’t need to. Growing your client base doesn’t only result in revenue growth, it’s also proof of your expertise…

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Prospecting

Client acquisition is not easy in any industry. But financial advisory might be one of the hardest industries to get new clients through the door. For most products, even when you sell courses, guides, or books related to finance, there is a low risk even when the product doesn’t work for you…

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Practice Management

You’re worth at least $1500 an hour as a financial advisor. When you’re doing the high value tasks your clients come to you for, that is. At the same time, you won’t be able to grow your practice without the busy work that’s necessary to acquire and retain clients…

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Client Marketing

It’s becoming increasingly difficult to capture new clients and retain their business and loyalty as well. With various alternatives on the table, clients are looking for a bit more than your expertise. On top of your insights as an advisor, clients expect a much more positive experience when signing up for your services…

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Prospecting

Prospecting, the act of identifying, nurturing, and reaching out to potential clients, is a vital skill for financial advisors looking to grow their firm. Prospecting helps you build a client base—which is essential for the success of your business. However, reaching out to potential customers and decision-makers…

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Prospecting

There are countless ways to mess up seminar marketing. Of all the possibilities, any one of these can create poor results. Commit two or more of these seminar sins, and you will join the legion of advisors who mutter “Seminars don’t work anymore.” Seminars do work, by the way, so long as you get everything right…

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Prospecting

Explore 33 undeniable truths about cold-calling and elevate your sales strategy. Learn how to identify ‘Cherries’ – potential clients interested and financially ready to engage. Dive into techniques to avoid ‘Pit Polishing’, crucial for saving valuable time. Get tips on creating effective scripts and managing lead pipelines for success…

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Prospecting

For those in the know, financial advisors are still the best and fastest way for those who need some extra help tackling their goals within their specific situation. However, this type of person is scarce. Now that people can look up financial advice on the fly through their phone, most think they wouldn’t need a financial professional to help them get to their financial goals…

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Prospecting

Uncover the power of consistent communication in financial advising with our ultimate marketing strategy guide. Discover how a Monthly Drip campaign can elevate client retention, stimulate new business, and foster enduring relationships. Ignite growth from existing clients, keep your brand top-of-mind, and build trust…

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Digital Marketing

Like it or not, marketing is a big part of growing your advisory business. A good marketing plan and targeted marketing campaigns give prospective clients an opportunity to get to know you and gives you the opportunity to build trust. And when done correctly, this gentle introduction provides both of you with a way to create a relationship…

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Prospecting

Cold-calling is NOT a “try it once and hope it works” endeavor. It requires testing and tweaking to learn what works for your market, your list, and for you. Cold-calling is NOT for advisors who fear rejection. You will get a lot of rejections when you cold call – but if you follow best practices, it won’t matter, because the number of new leads you…

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General

If you’re interested in a career in finance, you might know at this point that there are several financial services you can specialize in. One of those paths is to advise clients directly. But, did you know that even on that path there are two main options? You can either focus on your client’s investments or you can focus on their entire wealth…

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Prospecting

Finding new clients is a chore for most service-based businesses — financial advisory included. There’s plenty of competition — your potential clients can even look up financial planning tools and Frankenstein their way to a plan. And your prospects might not be aware that they need…

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CRM

The tools we mention in this article either create a better client experience, enhance your ability to reach your client’s financial goals, help you focus on doing your job, or offer a little bit of everything. Each type of software serves a different purpose and can be used to achieve different goals. Here are seven types of software every advisor should use…

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Digital Marketing

Social media is a powerful tool for growth. It’s relatively low-cost compared to paid ads — relying more on your consistency instead of your budget. Having a social media presence helps you build rapport with prospects before they even step in for a discovery meeting. As long as you’re consistent, keep your goals in mind…

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Selling

Years ago, I was a devotee of J. Douglas Edwards, the great sales trainer of the ’40s and ’50s, who believed that closing was the highest form of sales technique. One of Edwards’ tapes presented 22 ways to close the sale, and I memorized most of them. However, I now believe that closing techniques are, at best, overrated and have very limited uses. At worst, they are downright harmfu…

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Best Practices

I have been an advocate of teams in the securities industry for a long time, longer than most have been in the industry. My writings on this go well back into the ’80s, when some of my younger readers were still in training pants. I profoundly believe that it is only teams that will survive and amount to anything. One form the teams will take is partnerships. I used to believe everything I had been told about partnerships…

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Best Practices

In 1985, I conducted what I believe to be the first study in the financial services industry to see what advisors do with their time. During the course of this study, I made a surprising discovery: Advisors were worth at least $1,000 an hour when they were meeting and talking to qualified clients and prospects. I’ve conducted that study again and again. Today, advisors are worth $1,500 per hour…

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