You should teach and sell at the same time.
Most people make the mistake of teaching and then selling.
This mistake leads to a very awkward transition when it comes time to make the offer.
Throughout the webinar, you need to bring your audience around to what they want. This is done by teaching and selling working together in perfect harmony. (Kinda like Sonny and Cher, minus the matching bellbottoms.)
When you get to the offer, your product or service will be exactly what they want! You have just educated them on this and now they know it with certainty.
Don’t make your audience feel tricked or manipulated to buy or sign up for something they don’t really want. You won’t get them back again for your next presentation if you do.
Offer a no-pressure, free consultation or portfolio review to incentivize the appointment and give them an EASY way to book that. Either a link onscreen to your Calendly®, or through a short URL or follow-up survey.
Say goodbye and leave them satisfied they got their time’s worth of education, but still wanting more information from you.
Invite them to return to your next presentation and have your topic already in mind. This will keep them interested.
Some of these people will not be a right fit for your business. That’s okay. Put them into a drip campaign and provide them resources so they know where to go when they are interested later on!
So, that’s all I have for you today… Use these seven tips to be sure that your attendees not only stay engaged but want to set an appointment with you the minute you close the webinar.