Bill Good Marketing

Podcasting 101: Your Newest Source For Business

It makes sense why podcasts have become such an effective prospecting channel. You can think of them as a combination of seminars and dripping. With podcasts, you can combine the Top-of-Mind Awareness you create with your monthly drip with the Expert Advisory Identity you create with seminars. It’s a match made in marketing heaven.

But that doesn’t mean it’s easy. According to one estimate, there are nearly 1,500,000 podcasts in the world right now – and more are being added every day. In order for your podcast to break through the noise, you must follow some key best practices.

On this webinar, you will get an introduction to some of these best practices. You will learn:

WHO should launch their own podcast, and who probably shouldn’t. (Podcasting is an incredible medium but it’s not right for every advisor.)

WHAT it takes to launch a podcast – from the necessary skillset to the right setup.

WHERE to promote your podcast so it gets in front of as many eyeballs – and in as many ears – as possible for your target audience.

WHY podcasts are a great medium for advisors who want to cut through the misinformation in their industry and showcase their brand.

HOW to structure your podcast for maximum engagement and effect. (This is key for getting listeners to become bona fide prospects!)

If you’ve ever thought about trying your hand at podcasting but weren’t sure how to start… If your marketing has stagnated and you know it’s time to get in front of new prospects…

Or if you just want to know if podcasting is right for you…

Do not miss this webinar. With many advisors raising up to $32M in new assets in 24 months, podcasting is a source of new business you simply cannot afford to overlook.

So, what are you waiting for?

Start the video!

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Matt Halloran



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Matthew Bailey

Director of Content

Bill Good Marketing

webinar recording


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