Bill Good Marketing

OUR ARTICLES

OUR TIPS FOR BECOMING A MASTER MARKETER​

Client Marketing

If 20% or more of your clients are over the age of 75, you have a problem. In the next few years, if a significant percentage of your client assets will be owned by clients who will be over the age of 75, you have a problem.

Several years ago, I researched what happens to assets when clients die…

Read More »
Prospecting

The greatest prospecting opportunity in the history of this industry is right now.
No, it’s not cold calling.
It’s not the “85% of high net worth investors who would consider changing advisors or be open to a second opinion.”
It’s not networking, referrals, introductions, seminars, direct mail, or anything else.
It’s the legions of baby boomer brokers who…

Read More »
Practice Management

The greatest prospecting opportunity in the history of this industry is right now.
No, it’s not cold calling.
It’s not the “85% of high net worth investors who would consider changing advisors or be open to a second opinion.” It’s not networking, referrals, introductions, seminars, direct mail, or anything else.
It’s the legions of baby boomer brokers who…

Read More »
Client Marketing

Planning Perfect Events The original version of this story was published on ThinkAdvisor® Virtually every financial advisor will produce events, sooner or later, many or few. Some will be poorly planned, poorly executed or both. This will lead some to think, “Seminars (or whatever) don’t work anymore” — which is emphatically not true. Well-planned, well-produced events work all the time. Poorly

Read More »

ALMOST THERE!

To access this content you've got to register!

Already a member? Log in here!