In the 1800s, thousands of hopeful miners flooded California with a pan, a prayer, and a whole lot of patience. Some struck it rich. But most spent months crouched over a riverbed, sifting through mud and rocks for flecks of gold that may or may not have been there. Slow, exhausting, and more often than not, not worth the effort.
Fast forward to today. In the age of AI, more and more lead generation services and tools are emerging every day. Some are AI-based, some are not. Some provide more demographic information than others. On the surface, they look like the ticket to a full pipeline.
But they’re really just a robot doing the panning for you, delivering piles of anything yellow or glittering. Because when you get right down to it, all of them are delivering the same thing: a list of names.
And a name is not a lead. At least, not yet.
The Solution
A real lead is so much more powerful than a name. A real lead is someone you know is interested and qualified to do business with you. Someone who is just one or two steps away from being a Hot Prospect who sets that first appointment.
Determining who is actually a real lead, and then turning that lead into a bona fide Hot Prospect, is not something that can be done, at a high rate or probability, with a single auto-generated email.
It takes a process. A process for determining who is interested, who is qualified, and who is also ready to act now. A process for turning that interest into an overwhelming desire to meet with you.
Most advisors today don’t have that process. And none of the lead name generation companies provide the full process either. Without it, you’re back to the riverbed, panning through mud and dust, hoping for a tiny shimmer.
But with this process, you’re handed a map and a metal detector. Luck never has to be part of the equation again.
In this webinar, Matt Hicken and Matthew Bailey share Bill Good’s personal, proven process, the one he has taught to advisors for decades, the one that still helps advisors achieve remarkable results today.
What You'll Learn
- The Real Lead Generation Process: A complete framework you can apply to any list or lead generation tool to find the actual gold that belongs in your pipeline.
- Gold vs. Fool’s Gold: How to determine who is truly a lead that fits all your criteria and who only looks the part.
- Five Steps to Hot Prospects: The five most important steps you must take with your leads to develop them into Hot Prospects who set a first appointment.
- What’s Working Right Now: The most important prospecting strategies that are truly generating real leads for advisors today.
The gold rush is happening right now. The only question is whether you’re showing up with a pan or a metal detector.
Matthew Bailey
Director of Client Content
Bill Good Marketing
Matt Hicken
Sr. VP of Consulting
Bill Good Marketing
