When markets drop, investors across the country ask themselves one question: Does my advisor have a plan?
That question is either the biggest threat to your business or the biggest opportunity. It depends entirely on whether you’re ready for it.
In this recorded session, Matt Hicken and Matthew Bailey break down a proven system for turning volatile markets into client acquisition events — the kind of conditions most advisors waste because they go silent at exactly the wrong moment.
Here's what you'll walk away with:
- A framework for reaching out to prospects when fear is highest and competition is quietest
- The messaging that positions you as the advisor with a plan — not just another voice reacting to headlines
- A step-by-step approach you can deploy the next time markets sell off (and every time after that)
The reality: Most advisors went dark during the last two major crashes. Their clients noticed. Their prospects noticed. The advisors who showed up — with a system, not a panic call — built practices that still benefit from that moment today.
This is that system.
Matthew Bailey
Director of Client Content
Bill Good Marketing
Matt Hicken
Sr. VP of Consulting
Bill Good Marketing
