Engaged clients are less likely to look elsewhere for financial advice.
Why would they need to turn to a Google search or strangers on the internet when they can get advice that’s tailored to their financial situation?
The only catch in this case is your clients need to remember that you exist and can help them with the problem they’re facing.
Engaging with your clients often is a good starting point to make sure you stay top of mind. On top of that, you can also leave an impression by giving them some kind of value with every customer interaction—whether that’s a unique experience, a positive feeling, or more valuable knowledge on how to manage their financial life.
Unfortunately, one bad experience is usually enough to get them to look for alternatives.
Perfect the customer engagement strategy across all touchpoints in your customer journey and make sure that clients feel satisfied when they walk out the door.
Customer engagement fosters loyalty and trust. And loyal customers are more likely to stick with you, even during tough times. By making an effort to understand your clients on a personal level, you create a bond that is hard to break.
Take the time to connect with your clients—it could mean the difference between a lifelong relationship and a breakup. Make sure that your client leaves every interaction feeling valued by perfecting your client engagement strategy.
With the aid of a customer relationship management (CRM) system, financial advisors can efficiently manage their customer data. A dedicated CRM system makes it easier for you to collect, review, and use data of everyone in your pipeline, including your target audience, potential customers, new customers, and people who’ve been with you for years. Based on customer behavior recorded in your CRM, customer feedback, and previous customer engagement metrics, you’ll be able to discover opportunities left on the table and move accordingly.