Bill Good Marketing

Client Marketing

Cultivating Success
Articles

How to Expand Your Client Base as a Financial Advisor

Building your client base is a process that never ends. Even if you have a full roster at the moment and are fully satisfied with the clients you’re serving, you still need to do prospecting to grow your advisory practice.
The best time to prospect is when you don’t need to. Growing your client base doesn’t only result in

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Strengthening Client Bonds
Articles

Why Client Engagement Matters for Financial Advisors

It’s becoming increasingly difficult to capture new clients and retain their business and loyalty as well. With various alternatives on the table, clients are looking for a bit more than your expertise. On top of your insights as an advisor, clients expect a much more positive experience when signing up for your services…

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Guidebook Featured Image 2
Guidebooks

Windfall Prospecting

Where are the Windfall Assets? These assets are lurking in five buckets. The questions in the “Find the Money Challenge” will make sure you don’t miss any…

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Guidebook Featured Image 1
Guidebooks

Client Marketing the Good Way

Whether you’re a young financial advisor with just a few years of experience or a seasoned pro looking to take your business to the next level, there is one rule…

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Dominating Your Market Having Fun with Clients featuring John Halterman
Webinars

Dominating Your Market Having Fun with Clients

John Halterman has elevated his clients’ experience to a whole new level, and that has created some raving fans. In fact, year-to-date, John and his team have received 15 referrals and introductions. That, along with new assets from existing clients, has helped the team grow by $30M so far this year. From the moment someone decides t…

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Retaining and Building Your Most Profitable Pipeline
Webinars

Retaining and Building Your Most Profitable Pipeline

This is Ray Dunlap, and he’s someone you really should listen to. Ray is a CFP® in Georgia with over $100M in AUM. He’s been a client of Bill Good Marketing for over 30 years…and is one of the best advisors in the industry at relationship marketing. Relationship Marketing has been a cornerstone best practice of the Bill Good Mark…

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How to find new assets and create introductions every week
Webinars

How to Find New Assets and Create Introductions Every Week

Most financial advisors think they control most of their clients’ assets. But here’s the truth: On average, advisors control only 40-50% of client assets. How do we know? Because over the last forty years, we’ve coached thousands of advisors on how to FIND MORE MONEY, and the result is almost always the same: They’ve discovered tens of millions in…

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Think Windfalls Are Just Good Luck Think Again
Articles

Think Windfalls Are Just Good Luck? Think Again

Unless you’re brand new as a financial advisor, you’ve likely had one or more windfalls. One might have made your month. Another could have made your year. Occasionally, you will hear of a windfall that makes a career. Perhaps yours. Here are two that made careers. A phone call to an advisor, “I want you to meet my new…

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