Bill Good Marketing

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Explore Our Free Resources!

While you wait until the conference, we invite you to explore a variety of resources we’ve carefully curated for you. These materials are designed to provide insights, tips, and strategies that can be implemented immediately. 

Free Guidebooks

12 Best Practices

There’s no shortage of effort in this industry. But effort alone doesn’t build a thriving practice. Every advisor works hard. But only a few manage to scale their business…

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The Economic Crisis Featured Image

When markets crash, emotions run high. Clients panic. Phones ring off the hook. Advisors scramble to respond. But what if you could turn market volatility into an opportunity…

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Client Events Featured Image

Are you struggling to fill rooms at your seminars? Does it feel like you’re doing everything right, but your results say otherwise? You’re not alone, and we’re here to help…

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Recent Webinars

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How AI-Native Systems Will Replace Every Legacy Platform If you feel like your CRM slows you down instead of helping you move faster, you are not alone. According to a 2024 Citywire survey, 43 percent of advisors say they are frustrated with their CRM. And it is not hard to see why. Most CRMs feel clunky. They feel slow. They

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How this $485M Office Systemized Their Events (and Their Growth!) Have you ever tried to host an event and felt like you’d taken on a second career?Suddenly you’re not just an advisor… You’re also a venue scout, designer, copywriter, caterer, guest coordinator, project manager, and logistics department, all stacked on top of your actual job. What makes it even more

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Most advisors waste the holidays when it comes to marketing. They send the same cards. The same baskets. The same “Happy Holidays!” message…

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Plan to Profit: The Best Marketing Channels for the best ROI in 2026

The Best Marketing Channels for the Best ROI in 2026 What do buying a car and creating your 2026 marketing plan have in common? More than you might think. You wouldn’t just walk into a dealership, grab the shiniest car on the lot, and drive off. You’d ask questions, compare models, check the mileage, and make sure it fits your

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In this 30-minute training, you’ll learn how to: define your ideal prospect (and stop wasting time on the wrong ones), say the right things at the right time—every time

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Breakthroughs and Best Practices - Scott Ferguson

The Magic Process That Helped This Advisor Reach 1$ Billion in AUM If you were anywhere near Salt Lake City, Utah on the morning of July 18, you would have heard quite a ruckus. We were celebrating some truly exciting news: One of our favorite advisors had just told us he had officially reached $1 billion in AUM. That advisor

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Recent Articles

The Top 8 Target Markets for Financial Advisors
Prospecting

Let’s start with a hard truth: If your target market is “anyone with assets,” then your actual target audience is no one. It’s the most common trap we see financial advisors fall into. They cast a wide net, hoping to not just land, but also not exclude “anyone who needs help with their money”— retirees, business owners, millennials, tech execs,

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The Complete Guide to Financial Advisor Google Reviews
Digital Marketing

If you set things up correctly, referrals can come from a variety of sources, like Sunday barbecues, golf foursomes, and even handwritten thank-you notes. You serve your clients well, and when a friend, neighbor, or family member need financial advice, your name gets passed along—quietly but powerfully. That’s happening for many advisors. But these days, it can also start with

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5 Keys to a Great Newsletter for Financial Advisors
Digital Marketing

If you’re a financial advisor trying to grow in 2025, there’s one simple tool that’s still wildly underused—and wildly effective. It’s not TikTok. It’s not flashy seminars or a hot new tech stack. It’s your email newsletter. According to a 2025 report from ZeroBounce, 93% of people use email every single day. It’s the most direct, most consistent, and most

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