Bill Good Marketing

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Explore Our Free Resources!

While you wait until the conference, we invite you to explore a variety of resources we’ve carefully curated for you. These materials are designed to provide insights, tips, and strategies that can be implemented immediately. 

Free Guidebooks

Closing HNW Featured Image

The Meeting Went Great. So, Why Didn’t They Close? The first appointment with a high-net-worth prospect seemed to go perfectly: the energy was good, the conversation great. You felt like you made a real connection, and you left confident they’d be working with you soon. You followed up. But nothing happened…just silence. So, what happened? And more importantly, what do

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12 Best Practices

There’s no shortage of effort in this industry. But effort alone doesn’t build a thriving practice. Every advisor works hard. But only a few manage to scale their business…

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The Economic Crisis Featured Image

When markets crash, emotions run high. Clients panic. Phones ring off the hook. Advisors scramble to respond. But what if you could turn market volatility into an opportunity…

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Recent Webinars

Growth in the Age of AI Webinar

The #1 Change You Must Make to Close More HNW Households High-net-worth prospects are now using AI for a “first opinion” before they ever call an advisor. Here’s how to win their business by transforming your discovery meeting — and why advisors who adapt will close more HNW clients. In this full-length BGM webinar, Senior VP of Consulting Matt Hicken

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Cyber Security for Financial Advisors

The Service Your HNW Clients Want and Don’t Know You Can Provide The wealthiest families in America are sitting ducks. Not at work — at work, they’re surrounded by enterprise-grade security teams, multi-factor authentication, threat monitoring, and IT departments with seven-figure budgets. At home, with their families, on their personal devices and home networks, they have almost nothing. And the

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How a Volatile Market Creates the Perfect Conditions to Catch New Business When markets drop, investors across the country ask themselves one question: Does my advisor have a plan? That question is either the biggest threat to your business or the biggest opportunity. It depends entirely on whether you’re ready for it. In this recorded session, Matt Hicken and Matthew

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Thumbnail The Gold that Glitters Webinar

4 Proven Ways to Turn a List of Names Into a Drove of First Appointments In the 1800s, thousands of hopeful miners flooded California with a pan, a prayer, and a whole lot of patience. Some struck it rich. But most spent months crouched over a riverbed, sifting through mud and rocks for flecks of gold that may or may

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The Four Things You MUST Change to Get More HNW Clients This is David Baker, an advisor in Maryland. Like many advisors, he spent much of his career working with clients in “mass affluent” territory. Think $250k in investable assets. Maybe a little more, maybe a little less. Like most advisors, he dreamed of catching bigger fish — building a

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Metrics that Move Money Webinar Thumbnail

The Process That Ensures You Never Waste a Day (or a Dollar) on Your Growth Just like a fitness tracker helps you see what’s working and what isn’t, the right business metrics give you clarity. Over time, patterns emerge. You stop guessing. You make smarter decisions because you can see the truth in your numbers. That’s exactly how Bryan Poole

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Recent Articles

What Nearly 50 Years of Consulting Inside Advisor Offices Taught Us About Best Practices
CRM & Technology

Most financial advisors have a CRM. Most have integrations. Most have data coming out of their ears. And most are still spending roughly 70% of their time on non-revenue generating tasks. Data entry. Meeting prep. Documentation. Follow-ups. Reconciliation across multiple systems. The list goes on, and it’s not getting shorter. But here’s the thing that nobody wants to say out

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Top Financial Advisor CRMs Ranked
CRM & Technology

How Firms Should Evaluate their Financial Advisor CRM This Year Most financial advisors don’t wake up thinking about their CRM. They wake up thinking about the prospect they meant to call last Thursday. The onboarding paperwork still haunting someone’s inbox. The annual review that’s two weeks out with zero prep done. Or the client who updated their email address in

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The Top 8 Target Markets for Financial Advisors
Prospecting

Let’s start with a hard truth: If your target market is “anyone with assets,” then your actual target audience is no one. It’s the most common trap we see financial advisors fall into. They cast a wide net, hoping to not just land, but also not exclude “anyone who needs help with their money”— retirees, business owners, millennials, tech execs,

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