Bill Good Marketing

"Aim for the Back of the Head"

Two-Year Marketing Plan

“There’s no such thing as a free lunch.” – Milton Friedman, Nobel Prize Winning Economist

“There is such a thing as a free marketing plan!” – Bill Good, Master Marketer

marketing plan

You Need More Prospects...

You have come to the right place. Countless advisors have told us:

  • “I need more prospects.”
  • “I don’t have enough people to talk to.”
  • “My pipeline is skinny.”
  • And on and on and on…
marketing plan
marketing plan

Who Are Your Best Prospects in 2024?

In our FREE “Two-Year Marketing Plan,” you will get answers to these questions:

  • How many prospects do I need?
  • Which ones do I need right now?
  • Where do I start?
  • How many client referrals should I expect from my clients each year?
  • What can I reasonably expect to accomplish in two years?
  • How much prospecting is required to double?
  • How long does it take to double my business?

How Many Prospects are Enough?

Let’s go back to that question:

“How many prospects do I need?”

The general answer is: You need more prospects than you can easily follow up on.

“Too many” is the right amount.

But you want specifics, don’t you?

You need a Marketing Plan…

marketing plan
marketing plan


marketing plan

What is the Process?

Step 1: Fill Out the Data Sheet

First, you’ll fill out a short datasheet. At most, we need 10 minutes of your time. (Doing so will allow us to create a marketing plan tailored for your practice.)

The instant you complete the datasheet, you will get immediate access to a “Goody Basket.”

Step 2: Receive your Goody Basket

With a bit of time invested on your part, you will immediately start to improve a vital prospecting channel, client referrals. You can have more client referrals. Soon.

Your Basket contains:

  • An exclusive 1-hr webinar recording with one of our advisors who continually receives 60+ referrals a year 
  • The Bill Good Marketing Referral Challenge
  • Creating a Referral Consciousness Guidebook

While we are analyzing your data and setting up a call to find out how many prospects you need, you should get started immediately by watching the webinar. You want client referrals to contact YOU. That’s what you want, isn’t it?  That gets your heart beating, right?

After you have watched the webinar, you will understand a key concept:

NEVER ask for referrals.

Every sales manager you ever had told you, “You need to ask your clients for referrals.” Guess what? You don’t. And you shouldn’t.

Now that you understand what NEVER to do, I want you to take the Referral Challenge.

Step 3 : Begin the Referral Challenge

“What’s the Referral Challenge?” you ask.

It’s a scripted conversation you will have with the next 25 clients you talk to. This conversation will prove that you can get referrals without asking.

We challenge you to prove we’re wrong. Have 25 referral conversations. That’s the Referral Challenge!

Step 4 : Receive Your Two-Year Marketing Plan

When you complete the datasheet, you will immediately be taken to the Basket.

Frome there you will use the tools within that basket to start improving your referral marketing immediately.

And we’ll get started on your marketing plan.

marketing plan
marketing plan

Your Two-Year Marketing Plan Includes

Written Two-Year Marketing Plan
We have developed nine prospecting channels. You need three or preferably four channels pumping to achieve your prospecting goal. Together, we will analyze your business and your preferences to determine the four channels best for you.

Estimate the Real Number of Prospects You Need
Once we have identified the four prospecting channels you need, we can then give you an answer to your question, “How many prospects is enough?”

Prospecting Plan Infrastructure Guide
Suppose you want to build something, say a treehouse for your kids or grandkids. You would need a list of stuff to buy from The Home Depot® or Lowe’s®.

If you are going to prospect, you need some “infrastructure,” some stuff, don’t you? That’s what you will get in your Marketing Plan Infrastructure Guide.

Do You Make These Marketing Mistakes?

  • You don’t have a plan.
  • Your plan is a wish list.
  • You wish you had a plan.

And if wishes were horses, beggars could ride.

So stop wishing for more prospects and start taking action.

marketing plan

April 23, 2024

Sign up for our upcoming webinar!

Join us on April 23, 2024, for “The Seminar Success Zone” webinar, where you’ll learn to transform your seminars into powerful magnets for High-Net-Worth clients, featuring strategies from crafting irresistible invitations to mastering follow-ups—all designed to significantly boost your business and outpace your competitors; register today and turbocharge your growth!


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