Your CRM is the brain and nervous system of your organization. Without one built to support your firm, it’s just a bunch of separate parts moving in non-coordinated directions.
If you are not seeing actual ROI from the activities in your CRM, then you are not using it to its full capacity. You basically have an expensive piece of software to keep your notes and reminders.
Which is kind of like plowing a field with a Porsche 911 Turbo. It might look awesome, but boy are you mis-using a powerful machine.
Your CRM is the brain and nervous system of your organization. Without one built to support your firm, it’s just a bunch of separate parts moving in non-coordinated directions.
If you are not seeing actual ROI from the activities in your CRM, then you are not using it to its full capacity. You basically have an expensive piece of software to keep your notes and reminders.
Which is kind of like plowing a field with a Porsche 911 Turbo. It might look awesome, but boy are you mis-using a powerful machine.
