Bill Good Marketing

The Family Financial Advisor: Prospecting the Next Generation

What if you could retain 100% of their assets every time a client dies?

What if you could become the advisor of record for entire families, going four to five generations deep?

What if we could give you a client retention formula that would stuff your basket full of ready-made prospects… simply by talking to the clients you already have?

Well, you don’t have to wonder “what if”. Because you can do those things right now. You can learn how to become the FAMILY FINANCIAL ADVISOR for entire generations of clients. All you have to do is attend our webinar and apply what you will learn.

This is Rob Kremer. In 2021, he was named in Forbes’ BEST-IN-STATE WEALTH ADVISORS list, an incredible achievement. And with 900+ households and over $500M in AUM, Rob is certainly one of the top FAs on the Bill Good Marketing System.

He’s also the best in the wealth management business at building the brand we call the Family Financial Advisor.

Since 2014, we’ve been helping financial planning professionals with this brand. It’s part of the solution to a major problem now infecting the entire financial services industry.

What is that problem? Simply put, you have a major leak in your pipeline camouflaged by your client retention rate. You might not notice it right now because your clients are all alive. But what happens when that inevitability begins to whittle away your AUM.

We call it an “heir leak”.

It is that moment when your top client Bob Jones dies, somewhere between 66% and 98% of his net worth grows wings and takes flight. Not because of anything you did. But because of what you failed to do.

You failed to create the client relationship with Bob’s heirs.

But what if you are branded as the Jones Family Financial Advisor? Suppose you already manage the financial lives of the siblings, the kids, and possibly the grandkids? They are current clients. So when Bob passes onto his next adventure, all those assets take root and grow – and these younger clients and their investment portfolios will likely become your biggest accounts in the future. 

Rob Kremer has mastered the client retention strategies that make this possible. When we spoke to him about his retention rates last summer, we asked, “How often do you lose an inheritance?” 

His answer: “Almost never.” 

He then went on to share that he often adds assets by getting the beneficiaries to bring in money from their other accounts. Furthermore, he said, in many cases, he’s the Family Advisor for up to five generations of clients. 

Five generations! 

There are no ifs, ands, or buts about it: Becoming the Family Financial Advisor is one of the biggest investments you can make in your own practice. It leads to new clients with money now and money later. It helps you keep what you have… forever. So, whether you have $50M in AUM or $500M, you must not miss this presentation.    

On this webinar, Rob and Bill are going to take a deep dive and show you:

  • How to retain nearly 100% of a client’s assets after they die. 
    • How to identify, meet, and cultivate a client experience for the beneficiaries and heirs – so you can be there the moment they need financial advice of their own. 
    • Which facets of your clients’ lives you need to know that will lead to referrals and introductions to their family members. (Hint: Travel plans are a big one!)
    • How Rob uses a special monthly newsletter to build Top of Mind Awareness with client heirs and beneficiaries. 
    • Event ideas for meeting your top client’s entire family in person. 
    • The process for beginning that advisor relationship with family members. (This is the key step to being seen as the Family Financial Advisor.) 
    • The role that data mining and relationship mapping play in prospecting millennials, gen Z, and even Gen Alpha!  

This webinar is all about building the perfect pipeline. And with all the market uncertainty right now, there has never been a better time to prospect. You heard that right. There has never been a better time to prospect than right now. Careers will be made over the next year. 

But this won’t happen if your assets leak out the back end of your prospecting pipeline. So let us show you how to prospect the next generation and become the advisor-of-record for your version of the Bob Jones’ family. We can’t wait to see you there!

Rob Kremer

Financial Advisor


Bill Good

Founder & Chairman

Bill Good Marketing

webinar recording


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