Bill Good Marketing

The Partnership Puzzle


Solving the Top 5 Strategic Partner Mistakes


We’ve heard time and time again from advisors across the country: “Strategic partnerships are…

  • …a waste of time
  • …a waste of effort
  • …complete 🐂💩!”

Sound familiar?

It’s the classic tale of the one-way street in the partnership world: you’re the generous soul sending referrals left and right, but in return?


Enough is enough – it’s time to get real and get results.

Because we’re bringing you something special: “The Partnership Puzzle: Solving the Top 5 Strategic Partner Mistakes,” hosted by our Director of Client Content, Matthew Bailey and none other than our Sr. VP of Consulting Matt Hicken, a man who knows a thing or two about turning partnerships into profit.

You might know Mr. Hicken as an executive coach and financial advisor. But what really sets him apart is his track record: he took an advisory business from $500k to a jaw-dropping $4.5 Million annually. His secret weapon? You guessed it – strategic partnerships.

In this strategic partner webinar, we're tackling the big issues head-on:

  • Fed up with partnerships that feel like dead ends? We’re showing you how to turn that around.
  • Anxious about partners who don’t pull their weight in business generation? We’ve got the playbook to change that narrative.
  • Keen on mastering a relationship that’s a win-win for you and your clients? We’re laying it all out step by step.

In this webinar we will walk you through:

  • The Big 5: We’ll unveil the top 5 mistakes advisors make in strategic partnerships. These common pitfalls can cost you time and money. We’ll show you how to steer clear of them.
  • Finding the Right Partners: Learn the art of identifying and connecting with professionals who are genuinely interested in a two-way street of referrals. We’ll give you practical tips on how to spot these valuable partners and establish a real relationship with them.
  • Understanding the True Purpose of Partnerships: Get ready for the ultimate game-changer. We’ll delve into the real, often misunderstood purpose behind strategic partnerships. This insight could redefine your approach to business collaborations, turning them into a powerful tool for growth and success.

Are you ready to give your partnerships a complete overhaul and actually reap the rewards?

This is your golden ticket, fill out the form below to access the webinar today!

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Matthew Bailey

Head Writer & Director of Client Content

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Matt Hicken

Senior VP of Consulting

Bill Good Marketing

webinar recording


Register to Watch "The Partnership Puzzle"