Bill Good Marketing

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Thank you for scheduling your appointment with us! We’re thrilled to have the opportunity to meet with you and are committed to ensuring that our time together is both productive and valuable. 

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Before We Meet: Explore Our Resources!

While you wait for your appointment, we invite you to explore a variety of resources we’ve carefully curated for you. These materials are designed to provide insights, tips, and strategies that can be implemented immediately. 

Free Guidebooks

The Economic Crisis Featured Image

When markets crash, emotions run high. Clients panic. Phones ring off the hook. Advisors scramble to respond. But what if you could turn market volatility into an opportunity…

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The Tariff Prospecting Playbook

You know what happens when markets get messy… Advisors freeze. They wait. They hope. They tell themselves, “Clients are used to this… they’ll stay the course…

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Direct Mail Marketing for Financial Advisors That Works

Direct mail marketing may be considered “old-school”; but its results are timeless.  For financial advisors looking to connect with their target audience—whether it’s millennials starting their financial planning journey or retirees preparing for retirement—this strategy is not only cost-effective but proven. With response rates up to nine times higher than digital ads, it’s clear that when done right, snail mail

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Recent Webinars

The Tariff Prospecting Playbook

You know what happens when markets get messy… Advisors freeze. They wait. They hope. They tell themselves, “Clients are used to this… they’ll stay the course…

Watch Webinar »
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There are two kinds of advisors. One wakes up every morning, checks their calendar, and sighs. Another service meeting with a small account. Another favor for a client who doesn’t even read their emails…

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How to Create Seminars That Drive Real Growth in 2025 – Seminars Aren’t Optional. They’re Essential. Think about it. In an industry where trust is everything, how do you stand out? How do you build credibility, make real connections, and consistently bring in new business? You meet people where they are. You educate. You inspire. You show, not tell, why

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Recent Articles

Direct Mail Marketing for Financial Advisors That Works
Direct Mail

Direct mail marketing may be considered “old-school”; but its results are timeless.  For financial advisors looking to connect with their target audience—whether it’s millennials starting their financial planning journey or retirees preparing for retirement—this strategy is not only cost-effective but proven. With response rates up to nine times higher than digital ads, it’s clear that when done right, snail mail

Read More »
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Market Volatility

Volatile markets are something all financial advisors have to deal with sooner or later. During my forty years in the industry, I’ve coached tens of thousands of advisors through multiple bear markets and dozens of market corrections. The 1987 stock market crash. The bursting of the dot-com bubble. The aftermath of 9/11…

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The Top 22 Financial Advisor Interview Questions
Team Management

Stepping into an interview—whether it’s your first job as a brand new financial advisor or you are transitioning to a new firm—isn’t just about answering questions. It’s about proving you’re the advisor they can’t afford to pass up. Maybe you’re a seasoned professional looking for a fresh start at a firm with values that align with yours. Or perhaps you’re

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