When trying to attract potential clients on social media, it’s important to track engagement to see what content resonates with your audience.
Use built-in engagement metrics to check your content. Or better yet, go the extra mile and install social analytics apps like Shield.
There are platforms, such as YouTube, that give you tracking capabilities so you can see the demographics you attract. Save yourself some time by understanding who your audience is and what they watch. Then refine what content you create to satisfy that target audience.
Use social media posts to share links from your website and study which ones get engagement. This is what people are interested in. Do more of that until your engagement levels drop. Then offer links to more content and re-discover what your audience is interested in. Then wash, rinse, repeat. As you grow your audience, you will also attract more potential clients to your services.
If you’re also creating bigger pieces of content like blog posts, podcasts, or YouTube videos, tracking your engagement can be a great way to test if your audience prefers a certain topic.
By tracking engagement, financial advisors can fine-tune their social media strategy and attract more potential clients.