4 Proven Ways to Turn a List of Names Into a Drove of First Appointments In the 1800s, thousands of hopeful miners flooded California with a pan, a prayer, and a whole lot of patience. Some struck it rich. But most spent months crouched over a riverbed, sifting through mud and rocks for flecks of gold that may or may
The Four Things You MUST Change to Get More HNW Clients This is David Baker, an advisor in Maryland. Like many advisors, he spent much of his career working with clients in “mass affluent” territory. Think $250k in investable assets. Maybe a little more, maybe a little less. Like most advisors, he dreamed of catching bigger fish — building a
Let’s start with a hard truth: If your target market is “anyone with assets,” then your actual target audience is no one. It’s the most common trap we see financial advisors fall into. They cast a wide net, hoping to not just land, but also not exclude “anyone who needs help with their money”— retirees, business owners, millennials, tech execs,
Most advisors waste the holidays when it comes to marketing. They send the same cards. The same baskets. The same “Happy Holidays!” message…
The Best Marketing Channels for the Best ROI in 2026 What do buying a car and creating your 2026 marketing plan have in common? More than you might think. You wouldn’t just walk into a dealership, grab the shiniest car on the lot, and drive off. You’d ask questions, compare models, check the mileage, and make sure it fits your
If you set things up correctly, referrals can come from a variety of sources, like Sunday barbecues, golf foursomes, and even handwritten thank-you notes. You serve your clients well, and when a friend, neighbor, or family member need financial advice, your name gets passed along—quietly but powerfully. That’s happening for many advisors. But these days, it can also start with
The Magic Process That Helped This Advisor Reach 1$ Billion in AUM If you were anywhere near Salt Lake City, Utah on the morning of July 18, you would have heard quite a ruckus. We were celebrating some truly exciting news: One of our favorite advisors had just told us he had officially reached $1 billion in AUM. That advisor
If you’re a financial advisor trying to grow in 2025, there’s one simple tool that’s still wildly underused—and wildly effective. It’s not TikTok. It’s not flashy seminars or a hot new tech stack. It’s your email newsletter. According to a 2025 report from ZeroBounce, 93% of people use email every single day. It’s the most direct, most consistent, and most
When you don’t have a system, everything feels like a judgment call. Every time is different. Every follow-up is manual. Every opportunity feels harder than it should. And in the middle
With over three decades in the business, Drew Barlow has tried it all. Cold calling, seminars, direct mail—you name it. He’s tested just about every strategy out there.
The result? $630M in AUM…
Referrals are the bread and butter of a financial advisor’s business. They’re a sign that your clients trust you enough to recommend you to their friends, family, or colleagues. That trust is gold. But here’s the thing: getting a referral is just the start. If you want to turn a single recommendation into a steady stream of new clients, you
Staying on top of the best keywords for your business is essential for effective SEO. As we’ve discussed, these keywords help connect your website with the people who are searching for the services you offer. Based on insights from Google’s Keyword Planner, here are the 46 most relevant keywords for financial advisors…
Have you ever felt like tearing your hair out because you just don’t know where to look for new clients as a financial advisor? If so, the solution to finding fantastic prospective clients can be surprisingly simple…
Cold-calling is NOT a “try it once and hope it works” endeavor. It requires testing and tweaking to learn what works for your market, your list, and for you. Cold-calling is NOT for advisors who fear rejection. You will get a lot of rejections when you cold call – but if you follow best practices, it won’t matter, because the
In today’s fast-paced digital world, capturing and holding someone’s attention can feel like trying to catch a butterfly in a windstorm. We live in an era where attention spans are shorter than ever, making the task of engaging potential clients a daunting one…
In the world of investment management, being able to explain complex money matters in a simple and engaging way is key. Building trust is an absolute necessity. Seminars are a fantastic tool for this, providing a stage for you to showcase your skills and draw in new people…
Navigating the world of LinkedIn can be quite an adventure for financial advisors. Think of it as your digital playground, where connections, influencers, and prospects mingle. It’s not just about throwing your name out there; it’s about crafting a presence that resonates with LinkedIn users, turning your profile into a lead generation powerhouse…
Direct mail marketing may be considered “old-school”; but its results are timeless. For financial advisors looking to connect with their target audience—whether it’s millennials starting their financial planning journey or retirees preparing for retirement—this strategy is not only cost-effective but proven. With response rates up to nine times higher than digital ads, it’s clear that when done right, snail mail
What does it mean to truly grow? For financial advisors, growth isn’t just about more assets under management (AUM). It’s about relationships, trust, and the impact you leave on the lives of your clients. A financial advisor’s book of business isn’t a collection of accounts; it’s a collection of stories—each one shaped by the decisions, dreams, and ambitions of real
As a financial advisor, you know that communication is everything. It’s not just about investment strategies, financial goals, or the nitty-gritty of portfolio management—it’s about building a relationship with your clients. And one of the most effective tools at your disposal? A thoughtful, personalized letter. In an age of digital overload, a well-crafted letter stands out. It shows that you’re
Welcome to the bustling intersection of tradition and innovation. This is your primer on which marketing strategies are working for financial advisors today To start, we’ll cover some of the foundational pillars of lead generation. Though the landscape has changed, these strategies continue to generate consistent results for wealth management firms. We are talking about Client referrals, in-person appreciation events,
How to Create Seminars That Drive Real Growth in 2025 – Seminars Aren’t Optional. They’re Essential. Think about it. In an industry where trust is everything, how do you stand out? How do you build credibility, make real connections, and consistently bring in new business? You meet people where they are. You educate. You inspire. You show, not tell, why
How to Buy a Book of Business to Build Your Empire in 12 Months or Less! – Transform Your Book of Business Acquisition Strategy Here’s the truth: buying a book of business COULD be your fast track to growth. But it can also be your fast track to chaos. You’ve heard the success stories—the advisor who doubled their revenue overnight
The Invisible Advisor Problem You’ve spent years building your business—offering sound financial advice, helping clients plan for retirement, and navigating wealth management strategies. But here’s the catch: If potential clients can’t find you online, it’s like your services don’t even exist. In today’s digital landscape, most people start their search for financial services on Google. Whether they’re looking for a
Imagine a future where your phone rings with new opportunities, not because you chased them, but because they found you through the power of a meticulously crafted prospecting strategy. This isn’t just about finding clients; it’s about attracting the right clients through innovative outreach and content marketing efforts that speak directly to your target demographic. As we explore these eight
In the vast and ever-evolving landscape of financial services, where trust is currency and relationships are the bedrock, content is more than just a tool—it’s a catalyst. It’s the conversation starter, the relationship builder, the trust enhancer. For financial advisors, the right content doesn’t just…
Have you ever wondered how some financial advisors seem to grow their client base overnight? It’s like they’ve unlocked some secret growth hack, and now, we’re going to let you in on it. Yes, we’re talking about seminars – your golden ticket to skyrocketing your practice…
In the heart of Overland Park, Kansas, there’s a successful financial advisor who has quietly revolutionized the referral process. Bryan Sarff, CFP® is not your typical advisor. As a cherished client of ours at Bill Good Marketing, he recently graced us with his presence on a webinar that had everyone leaning in closer…
Make no mistake, cold calling still works for financial advisors. It’s certainly trickier than it used to be, but if we rigorously apply the principles of what we modestly call the Good Way to Cold Call, you can still have outstanding success with this marketing channel…
Presumably, you are reading this article because you’re interested in financial advisor prospecting. So, before we do anything else, let’s define what prospecting actually is. At the foundation of prospecting is this truth: Many, if not most, of your new clients will come from people you have been in contact with for some time and who have come to feel
When Neil McPeak Jr. — CFP®, CEPA® — joined his father’s practice fresh out of college, he was given one instruction: Learn to prospect. In other words, want to manage your own assets? Go out and find them yourself. (That wasn’t on his college curriculum…
HNW clients. You want ‘em. Everyone wants them. And you’ve likely gotten a dozen emails this month alone on how easy it can be to get more. But whether you’ve been in this industry for 1 year or 30, you know the truth…
Are you ready to unlock the formula that skyrocketed a Texas advisor’s AUM by 900%? Join us for an exclusive, one-time webinar revealing the strategies Mark Trice used to transform his $14M practice into a $134.4M business…
If you’ve been in the industry for any period of time, you know the drill: more referrals, more success. But the age-old advice of simply asking for referrals often feels outdated and uncomfortable. And you’re definitely not alone if you’ve ever thought there must be a better way…
As a financial advisor consultant, the question I’m most frequently asked is some form of… “What are other advisors doing to get new clients?” Or the ever popular… “How do I get more high net worth investors as clients…
Imagine a scenario where your seminars aren’t just events, but high-octane engines finely tuned to attract High-Net-Worth (HNW) clients at a pace so exhilarating it leaves your competition in the dust. This vision isn’t a distant dream—it’s an immediate possibility…
Are you struggling to fill rooms at your seminars? Does it feel like you’re doing everything right, but your results say otherwise? You’re not alone, and we’re here to help…
As a financial advisor, you’re in the business of cultivating prosperity—not just for your clients, but for your practice as well. You’ve mastered the art of wealth management and financial planning, but let’s face it, there’s one puzzle that often seems hard to solve: attracting new clients…
Once upon a time, in the heart of Cincinnati, a financial advisor named Ken Stone faced a crossroads. With a practice producing around $60,000, he stumbled upon the Bill Good Marketing system…
In the high-stakes world of financial advising, the difference between stagnation and exponential growth often hinges on one key strategy: mastering strategic partner referrals…
Imagine a reservoir of untapped potential, a wellspring of new clients ready to be welcomed into the fold of your financial advisory services. In our 40+ years of coaching and assisting financial advisors to double their production, we’ve found a truth that’s often overlooked: the most poten…
Every financial advisor wants it. Most in the financial services industry never get it. Those who do are recognized as the top producers at their firms. Of course, we’re referring to creating a marketing funnel that produces predictable results month after month. If that’s what you want…
We’ve heard time and time again from advisors across the country: “Strategic partnerships are, a waste of time, a waste of effort, or complete 🐂💩!” Sound familiar? It’s the classic tale of the one-way street in the partnership world: you’re the generous soul sending referrals left and right, but in return? Crickets…
In the high-stakes world of financial advising, the difference between stagnation and exponential growth often hinges on one key strategy: mastering strategic partner referrals…
In the dynamic world of financial advising, staying ahead means continuously evolving your prospecting strategies. “Prospecting the Good Way” is more than just a guide; it’s a roadmap to transforming your business…
In the ever-evolving landscape of the financial services industry, one truth has become self-evident: social media is not just a playground for personal exchanges anymore—it’s a pivotal battleground for the hearts and minds of prospective clients. As financial advisors, it’s time to embrace this digital shift with open arms and astute strategies.
Prospecting is difficult at the best of times. And it will become more difficult as the year progresses. Why? Two reasons: The upcoming election and tension in the middle east. Your clients and prospects are going to be focused on these two events. Your job is to circumvent these concerns and grow in the process. How do you do that?
Do you ever find yourself pondering what differentiates an average financial advisor from a true industry authority? It isn’t just their experience, years in the field, or a long list of clientele. It’s where they focus their efforts: their niche. Today, we are going to pull back the curtain on a secret weapon that many top-performing advisors have in their
Let’s talk about how content marketing is a game-changer for you, the financial advisor, in this always-online world. Think of it this way: it’s not enough to just show up online; you’ve got to stand out, make a real connection with your audience, and be that go-to person for trusted financial advice. For you, mastering content marketing isn’t just a
Navigate 2024’s financial challenges with our webinar: ‘The 12 Letters Every Advisor Should Send in 2024’. Join industry experts Stephanie Peterson & Matthew Bailey for proven strategies to elevate your content, engage clients, and grow your business in uncertain times…
Ever felt stuck in your growth as an advisor? If you’ve been searching for that ‘X-factor’ to propel your success, you’re in the right place. Every seasoned advisor has experienced it – that nagging feeling of hitting a growth ceiling. But what if we told you that ceiling is just an illusion…
Remember when marketing was all about print ads, direct mail, and cold calls? Some of these traditional marketing techniques are still effective to this day. Personalized letters, in particular, are one of the highest ROI channels we’ve seen for financial professionals to date. That said, a lot of these methods are only usable in very specific cases now – they’re
Client acquisition is not easy in any industry. But financial advisory might be one of the hardest industries to get new clients through the door. For most products, even when you sell courses, guides, or books related to finance, there is a low risk even when the product doesn’t work for you…
Prospecting, the act of identifying, nurturing, and reaching out to potential clients, is a vital skill for financial advisors looking to grow their firm. Prospecting helps you build a client base—which is essential for the success of your business. However, reaching out to potential customers and decision-makers…
There are countless ways to mess up seminar marketing. Of all the possibilities, any one of these can create poor results. Commit two or more of these seminar sins, and you will join the legion of advisors who mutter “Seminars don’t work anymore.” Seminars do work, by the way, so long as you get everything right…
Explore 33 undeniable truths about cold-calling and elevate your sales strategy. Learn how to identify ‘Cherries’ – potential clients interested and financially ready to engage. Dive into techniques to avoid ‘Pit Polishing’, crucial for saving valuable time. Get tips on creating effective scripts and managing lead pipelines for success…
For those in the know, financial advisors are still the best and fastest way for those who need some extra help tackling their goals within their specific situation. However, this type of person is scarce. Now that people can look up financial advice on the fly through their phone, most think they wouldn’t need a financial professional to help them
Uncover the power of consistent communication in financial advising with our ultimate marketing strategy guide. Discover how a Monthly Drip campaign can elevate client retention, stimulate new business, and foster enduring relationships. Ignite growth from existing clients, keep your brand top-of-mind, and build trust…
Most advisors take a break from prospecting during the summer, thinking there’s nothing they can do that will work. They couldn’t be more wrong. Make no mistake, prospecting can be difficult during the summer. But that doesn’t mean it’s impossible. There are several prospecting strategies that actually work well when the weather gets hot…
Like it or not, marketing is a big part of growing your advisory business. A good marketing plan and targeted marketing campaigns give prospective clients an opportunity to get to know you and gives you the opportunity to build trust. And when done correctly, this gentle introduction provides both of you with a way to create a relationship…
