6 Steps That Make Succession the Growth Engine of Your Business Two practices of the same size can sell for wildly different numbers. One goes for one times trailing twelve or less. The other clears three or four times, sometimes more. The gap is not timing or luck. It comes down to five things that were either built into the
What I Wish You Knew About Your Team That’s Costing You Money Bill Good ran what were likely the first systematic time studies in the financial advice industry. The finding held up for decades: an advisor is worth roughly $1,500 an hour in front of an interested, qualified client, and closer to $2,800 for those who specialize in high-net-worth investors.
The #1 Change You Must Make to Close More HNW Households High-net-worth prospects are now using AI for a “first opinion” before they ever call an advisor. Here’s how to win their business by transforming your discovery meeting — and why advisors who adapt will close more HNW clients. In this full-length BGM webinar, Senior VP of Consulting Matt Hicken
The Service Your HNW Clients Want and Don’t Know You Can Provide The wealthiest families in America are sitting ducks. Not at work — at work, they’re surrounded by enterprise-grade security teams, multi-factor authentication, threat monitoring, and IT departments with seven-figure budgets. At home, with their families, on their personal devices and home networks, they have almost nothing. And the
How a Volatile Market Creates the Perfect Conditions to Catch New Business When markets drop, investors across the country ask themselves one question: Does my advisor have a plan? That question is either the biggest threat to your business or the biggest opportunity. It depends entirely on whether you’re ready for it. In this recorded session, Matt Hicken and Matthew
4 Proven Ways to Turn a List of Names Into a Drove of First Appointments In the 1800s, thousands of hopeful miners flooded California with a pan, a prayer, and a whole lot of patience. Some struck it rich. But most spent months crouched over a riverbed, sifting through mud and rocks for flecks of gold that may or may
The Four Things You MUST Change to Get More HNW Clients This is David Baker, an advisor in Maryland. Like many advisors, he spent much of his career working with clients in “mass affluent” territory. Think $250k in investable assets. Maybe a little more, maybe a little less. Like most advisors, he dreamed of catching bigger fish — building a
The Process That Ensures You Never Waste a Day (or a Dollar) on Your Growth Just like a fitness tracker helps you see what’s working and what isn’t, the right business metrics give you clarity. Over time, patterns emerge. You stop guessing. You make smarter decisions because you can see the truth in your numbers. That’s exactly how Bryan Poole
How AI-Native Systems Will Replace Every Legacy Platform If you feel like your CRM slows you down instead of helping you move faster, you are not alone. According to a 2024 Citywire survey, 43 percent of advisors say they are frustrated with their CRM. And it is not hard to see why. Most CRMs feel clunky. They feel slow. They
How this $485M Office Systemized Their Events (and Their Growth!) Have you ever tried to host an event and felt like you’d taken on a second career?Suddenly you’re not just an advisor… You’re also a venue scout, designer, copywriter, caterer, guest coordinator, project manager, and logistics department, all stacked on top of your actual job. What makes it even more
Most advisors waste the holidays when it comes to marketing. They send the same cards. The same baskets. The same “Happy Holidays!” message…
The Best Marketing Channels for the Best ROI in 2026 What do buying a car and creating your 2026 marketing plan have in common? More than you might think. You wouldn’t just walk into a dealership, grab the shiniest car on the lot, and drive off. You’d ask questions, compare models, check the mileage, and make sure it fits your
In this 30-minute training, you’ll learn how to: define your ideal prospect (and stop wasting time on the wrong ones), say the right things at the right time—every time
The Magic Process That Helped This Advisor Reach 1$ Billion in AUM If you were anywhere near Salt Lake City, Utah on the morning of July 18, you would have heard quite a ruckus. We were celebrating some truly exciting news: One of our favorite advisors had just told us he had officially reached $1 billion in AUM. That advisor
How to Add $300-500k Every Week Without Adding Clients Has your growth started to look like this? Summer gives everyone an excuse to slow down. Clients are traveling. Referrals dry up. Conversations stall. Maybe you pulled back too and enjoyed a well-deserved vacation. But now, are you staring at the last stretch of the year and wondering how to get
When you don’t have a system, everything feels like a judgment call. Every time is different. Every follow-up is manual. Every opportunity feels harder than it should. And in the middle
The 4 Elements of a Planning Experience HNW Clients Crave When it comes to planning, most advisors fall into one of three categories: You say you offer comprehensive planning—but don’t have a systemized way to proactively deliver it across your book. You actually do offer full-service planning—but fail to communicate it in a way clients understand, remember, and value. You’ve
With over three decades in the business, Drew Barlow has tried it all. Cold calling, seminars, direct mail—you name it. He’s tested just about every strategy out there.
The result? $630M in AUM…
How This Solo-Advisor Rebuilt His Business and Grew Assets by 43% in just 6 Months! Has your growth stalled out? Are you spinning your wheels trying to ramp up production—only to feel like you’re stuck in place? Then you need to hear how Josh Ryan flipped the script. He didn’t just survive a major career setback… He staged a comeback—and
You know what happens when markets get messy… Advisors freeze. They wait. They hope. They tell themselves, “Clients are used to this… they’ll stay the course…
There are two kinds of advisors. One wakes up every morning, checks their calendar, and sighs. Another service meeting with a small account. Another favor for a client who doesn’t even read their emails…
How to Create Seminars That Drive Real Growth in 2025 – Seminars Aren’t Optional. They’re Essential. Think about it. In an industry where trust is everything, how do you stand out? How do you build credibility, make real connections, and consistently bring in new business? You meet people where they are. You educate. You inspire. You show, not tell, why
How to Buy a Book of Business to Build Your Empire in 12 Months or Less! – Transform Your Book of Business Acquisition Strategy Here’s the truth: buying a book of business COULD be your fast track to growth. But it can also be your fast track to chaos. You’ve heard the success stories—the advisor who doubled their revenue overnight
You’ve heard it before: Growth comes with a price. But what if it didn’t have to? What if growth didn’t mean more chaos, more headaches, and more onboarding issues? What if you could scale your business without feeling like you’re drowning?
How strong is your communication strategy? Does it position you as the premier expert in your community whenever there’s volatility in the markets? Is it personal enough to show you truly care whenever a client is sick, scared, or grieving…
A few years back, during a particularly heated election season, one of our advisors, Steve H., faced the same pressures you’re facing now. The markets were unpredictable, clients were nervous, and it seemed like every day brought new challenges. But Steve didn’t panic. Instead, he implemented our Election Season Branding strategy…
This is your chance to gain insider knowledge that will put you miles ahead in the industry. Over the past year, our team at BGM has been hard at work, innovating, iterating, and fine-tuning the System to ensure you can achieve your goals faster…
When Neil McPeak Jr. — CFP®, CEPA® — joined his father’s practice fresh out of college, he was given one instruction: Learn to prospect. In other words, want to manage your own assets? Go out and find them yourself. (That wasn’t on his college curriculum…
HNW clients. You want ‘em. Everyone wants them. And you’ve likely gotten a dozen emails this month alone on how easy it can be to get more. But whether you’ve been in this industry for 1 year or 30, you know the truth…
Are you ready to unlock the formula that skyrocketed a Texas advisor’s AUM by 900%? Join us for an exclusive, one-time webinar revealing the strategies Mark Trice used to transform his $14M practice into a $134.4M business…
Imagine a scenario where your seminars aren’t just events, but high-octane engines finely tuned to attract High-Net-Worth (HNW) clients at a pace so exhilarating it leaves your competition in the dust. This vision isn’t a distant dream—it’s an immediate possibility…
Once upon a time, in the heart of Cincinnati, a financial advisor named Ken Stone faced a crossroads. With a practice producing around $60,000, he stumbled upon the Bill Good Marketing system…
We’ve heard time and time again from advisors across the country: “Strategic partnerships are, a waste of time, a waste of effort, or complete 🐂💩!” Sound familiar? It’s the classic tale of the one-way street in the partnership world: you’re the generous soul sending referrals left and right, but in return? Crickets…
Prospecting is difficult at the best of times. And it will become more difficult as the year progresses. Why? Two reasons: The upcoming election and tension in the middle east. Your clients and prospects are going to be focused on these two events. Your job is to circumvent these concerns and grow in the process. How do you do that?
As an advisor, you’re more than familiar with the pitfalls of the standard CRM… They come with big promises: seamless efficiency, enhanced client management, a one-stop solution for all your needs. But let’s face it, how often do these systems truly cater to the unique demands of your role as an advisor? How customizable are they really…
Navigate 2024’s financial challenges with our webinar: ‘The 12 Letters Every Advisor Should Send in 2024’. Join industry experts Stephanie Peterson & Matthew Bailey for proven strategies to elevate your content, engage clients, and grow your business in uncertain times…
Ever felt stuck in your growth as an advisor? If you’ve been searching for that ‘X-factor’ to propel your success, you’re in the right place. Every seasoned advisor has experienced it – that nagging feeling of hitting a growth ceiling. But what if we told you that ceiling is just an illusion…
Have you ever pondered an investment trend or a specific client’s decision, and asked yourself, “Why did they decide that?” Every investment choice is not just based on stats and figures but deeply rooted in human emotions and subconscious patterns..
Leaks in your pipeline aren’t just minor inconveniences; they symbolize golden opportunities—potential AUM—slipping away, often right into the competition’s hands. So, how do you ensure your sales pipeline for financial advising is robust and efficient?
Business development, lead generation, and financial prospecting tactics have been drastically evolving. As a financial advisor, it’s critical to learn new methods to keep pace. Unfortunately, prospects often don’t answer your phone calls due to Caller ID and Do Not Call laws. This restricts who and when you can call, leaving those new to the industry feeling overwhelmed. Moreover, relying
Unlock exponential growth in AUM with expert insights from top advisor, Barbara Hudock. Discover her secret to overcoming growth barriers – focusing on your team. Learn how to optimize your team’s skills for increased conversions, more referrals and a steady influx of assets. Begin your journey towards being an industry superstar today…
There is a debate that has been going on for hundreds of years. We’ll solve it for you right here. The chicken came first. What do we mean? You have big goals. Those end-of-the-rainbow objectives. You will not get there without the right people in the right spots. That $500,000 to $4.6M in production scenario? That advisor hired a great
Most advisors take a break from prospecting during the summer, thinking there’s nothing they can do that will work. They couldn’t be more wrong. Make no mistake, prospecting can be difficult during the summer. But that doesn’t mean it’s impossible. There are several prospecting strategies that actually work well when the weather gets hot…
Discover the secret to over 60 client referrals per year with Bryan Sarff, a Certified Financial Planner in Overland Park, Kansas. Watch this webinar and learn how Bryan’s Client Etiquette Process leads to more engagement and turn clients into raving fans, resulting in more referrals.
On this webinar, we’ll be unveiling some major updates to the System that you, as an advisor wanting to double production or work half as much, need to know. You’ll hear from: Frantz Widmaier – CEO, Matt Hicken – Sr. VP of Client Success, and Matthew Bailey -Direc…
The world’s best performing CEOs run their companies for an average of 15 years. The top performers come in, run a fantastic business, and set it up to continue its current success for decades after they’ve departed. As a customer of some of these great companies, when that leadership transition is done correctly, we hardly notice the change…
In 2022, financial advisor David Baker defied the odds by generating $34.5M in new AUM despite a 19.4% drop in the S&P 500. How did he achieve this remarkable business growth? Through strategic marketing efforts, David expanded his client base and elevated his financial planning practice to a whole new level…
Every year, we talk with top advisors across the country. One of their key traits is they plan for and execute campaigns for growth. We help create customized growth plans for financial advisors like you – and every year, we review how well past growth plans have worked. That helps us see: What prospecting channels are working right now? Which
The new SEC Marketing Rule contains multiple prohibitions and restrictions that all investment advisors must follow when it comes to their marketing – especially when it comes to marketing their investment performance. But while this new rule makes selling trickier, it also presents an opportunity for some advisors to get ahead of the game. That’s because Ric and Connor have…
Our hosts, Tony Parmenter, our Sr. VP of Qual and Matt Hicken, our Sr. VP of Client Services together have a combined 50 years of team-building experience in this industry. Together, they have coached advisors on how to build teams that can support million- and billion-dollar practices. In this webinar, they are going to walk you through the qualities, characteristics,
Interest rates have skyrocketed. The markets have been rocky. A recession, in all likelihood, is coming. Ask yourself right now: “Where is my growth going to come from in 2023?” Chances are, the two main places are referrals and new assets from existing clients. If so, you’re going to love this webinar – where we’ll show you how to maximize
Live from AdvisorCon in Charleston SC, Matt and Tony recorded a live Strategy School session about one of the most important topics they’ve encountered in the past twelve months: Plateaus.
In working with advisors who manage anywhere from $10M to multiple billions in AUM, Matt and Tony have seen each every one hit plateaus in their growth. These are
You see, John – a financial advisor in Clarksburg, West Virginia – went from scrabbling and scrambling to knowing exactly how many pebbles it takes to bring the water. (Water, in this case, being new assets under management.) Over the past two years, he’s honed, refined, and most of all, simplified the core processes that make up his business. The
Fact: Many financial advisors have a selling problem. Nearly every week, our coaches here at Bill Good Marketing talk to at least one FA who is meeting with lots of prospects but only closing a few. This man is Ric Lager… He doesn’t have that problem. Ric is a long-time veteran of the Bill Good Marketing System. He’s also the
Your CRM is the brain and nervous system of your organization. Without one built to support your firm, it’s just a bunch of separate parts moving in non-coordinated directions. If you are not seeing actual ROI from the activities in your CRM, then you are not using it to its full capacity. You basically have an expensive piece of software
Selling to the HNW is a process in and of itself. If you’ve made it far enough for that first meeting, you are halfway there. And the rest of the way is a choreographed dance. Do you know the steps? Do you know what it takes to close new business among the HNW? What’s more, do you know how to
I am sure by the time you read this, your phones have been ringing, your email box has been filling up, and you’ve already heard from some worried clients. Here, at Bill Good Marketing, our Head Writer is busy working on a handholding letter for our financial advisor clients to send out to their clients. Our handholding lett…
Do you want to take more time off? Are there goals outside of your career that you’d like to pursue? If you answered yes to either question, then we have a webinar for you! In this webinar we are going to be talking with a spectacular guest, David Baker. David became a Bill Good Marketing client in April of…
When you look at all the great advisors we’ve worked with, they all have several things in common. But, where it counts the most, they all had (and have) a very high conversion rate from prospect to client. What is their magic formula? Is it some kind of sales magic alchemy? The strength of their personality? Their charm? Yes, y…
What if you could retain 100% of their assets every time a client dies? What if you could become the advisor of record for entire families, going four to five generations deep? What if we could give you a formula that would stuff your basket full of ready-made prospects… simply by talking to the clients you already ha…
